Reddit Marketing
The Reddit Glossary Every Marketer Should Know
Speak Reddit fluently. The essential terms every marketer should know.
Reddit has its own vocabulary, and using it correctly signals that you belong. Here are the terms that matter most for marketers.
Core terms
- Karma — reputation points from upvotes on your posts and comments
- CQS — Contributor Quality Score, a hidden trust rating
- OP — original poster of a thread
- Crosspost — sharing one post into another community
- Shadowban — a hidden restriction where your content is invisible to others
Community terms
- Subreddit — a topic-based community
- Mod — a volunteer who enforces a subreddit rules
- Cake day — the anniversary of an account creation
Key takeaway
Knowing the vocabulary signals you belong. Learn karma, CQS, OP, crosspost and shadowban before you market on Reddit.
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